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	<title>Robert Muller Design &#187; Mobile</title>
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		<title>Sony Quantum Code Award Wrap-up</title>
		<link>http://rmd.com.au/archives/sony-quantum-code-award-wrap-up</link>
		<comments>http://rmd.com.au/archives/sony-quantum-code-award-wrap-up#comments</comments>
		<pubDate>Mon, 24 Aug 2009 16:13:23 +0000</pubDate>
		<dc:creator>Rob Muller</dc:creator>
				<category><![CDATA[AIR]]></category>
		<category><![CDATA[Flash]]></category>
		<category><![CDATA[Flex]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[My Work]]></category>
		<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[AdFest]]></category>
		<category><![CDATA[ADMA]]></category>
		<category><![CDATA[AIMIA]]></category>
		<category><![CDATA[APMA]]></category>
		<category><![CDATA[ARG]]></category>
		<category><![CDATA[Cannes]]></category>
		<category><![CDATA[D&AD]]></category>
		<category><![CDATA[Euro RSCG]]></category>
		<category><![CDATA[Massive]]></category>
		<category><![CDATA[QR codes]]></category>
		<category><![CDATA[Quantum Code]]></category>
		<category><![CDATA[Sony]]></category>
		<category><![CDATA[Webby]]></category>

		<guid isPermaLink="false">http://rmd.com.au/?p=372</guid>
		<description><![CDATA[This will be my last post on this &#8211; I promise. :) While at my previous role at Massive, I had the privilege to work with some incredibly talented people on some fairly heavily-awarded projects, such as V8 Supercars, the Sydney to Hobart Yacht Tracker and the BigPond Movies Viiv application. After leaving Massive I [...]]]></description>
			<content:encoded><![CDATA[<p>This will be my last post on this &#8211; I promise. :)</p>
<p>While at my previous role at <a href="http://www.massive.com.au/">Massive</a>, I had the privilege to work with some incredibly talented people on some fairly heavily-awarded projects, such as <a href="http://www.v8supercars.com.au/live_race_engine/choose.aspx">V8 Supercars</a>, the <a href="http://rolexsydneyhobart.com/yacht_tracker.asp?key=522">Sydney to Hobart Yacht Tracker</a> and the <a href="http://downloads.bigpondmovies.com/viiv/index.html">BigPond Movies Viiv application</a>.</p>
<p>After leaving Massive I didn&#8217;t think I could top that, but one of the first projects I worked on at Euro late last year has come pretty close. Here&#8217;s what we&#8217;ve picked up to date (I might be missing a few more):</p>
<h3>Awards</h3>
<ul>
<li><a href="http://www.aimia.com.au/i-cms?page=5673">AIMIA</a>
<ul>
<li>Best Use Of Social Media</li>
<li>Best Word-of-Mouth, Peer-to-Peer or Viral</li>
</ul>
</li>
<li><a href="http://www.adfest.com/press_center/finalist-winner3.aspx?Lotus=6&#038;search=Lotus&#038;Type=2&#038;cate=220">Adfest Silver Lotus (Cyber) &#8211; Mobile</a></li>
<li><a href="http://www.apma.com/images/stories/APMA-Star-Awards-2009-winners.pdf">APMA</a>
<ul>
<li>Gold &#8211; Best Integrated Communications Campaign</li>
<li>Gold &#8211; Best Sponsorship or Tie-in Campaign</li>
<li>Gold &#8211; Best Digital/Interactive Campaign</li>
</ul>
</li>
<li><a href="http://www.media.asia/DigitalMedia/Awards/2009/winners.html">Digital Media Awards Aisa</a>
<ul>
<li>Silver &#8211; Best Mobile</li>
<li>Silver &#8211; Best Viral Marketing</li>
</ul>
</li>
<li><a href="http://www.admaawards.com.au/">ADMA</a>
<ul>
<li>Bronze &#8211; Mobile &#038; Wireless</li>
<li>Bronze &#8211; Retail &#038; Packaged Goods</li>
</ul>
</li>
<li><a href="http://www.maaw.org/globesAwards/winners.aspx">MAA Globes &#8211; Bronze: Best Sponsorship or Tie-In Campaign</a></li>
<li><a href="http://mmaglobal.com/news/five-asia-pacific-campaigns-win-top-honors-2009-mma-mobile-marketing-awards">Global MMA Awards</a>
<ul>
<li>Best Multi-Mobile Channel Campaign</li>
<li>Best Mobile Social Media Campaign</li>
</ul>
</li>
</ul>
<h3>Nominations</h3>
<ul>
<li><a href="http://work.canneslions.com/promo/entry.cfm?entryid=1150">Cannes Promo Lion</a></li>
<li><a href="http://awards.dandad.org/2009/categories/mmkt/mobile-marketing/17325/quantum-code">D&#038;AD &#8211; Yellow Pencil for Mobile Marketing</a></li>
<li><a href="http://www.webbyawards.com/webbys/current.php?media_id=127&#038;season=13#Integrated%20Mobile%20Experience">Webby Award &#8211; Integrated Mobile Experience</a></li>
<li><a href="http://www.aimia.com.au/i-cms?page=5673">AIMIA</a>
<ul>
<li>Best Advertising or Marketing</li>
<li>Best Cross-Platform Content or Content Integration with an Offline Advertising Campaign</li>
<li>Mobile Advertising or Marketing</li>
</ul>
</li>
</ul>
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		<title>Quantum Code Nominated for a Webby</title>
		<link>http://rmd.com.au/archives/quantum-code-nominated-for-a-webby</link>
		<comments>http://rmd.com.au/archives/quantum-code-nominated-for-a-webby#comments</comments>
		<pubDate>Wed, 22 Apr 2009 13:50:27 +0000</pubDate>
		<dc:creator>Rob Muller</dc:creator>
				<category><![CDATA[AIR]]></category>
		<category><![CDATA[Flash]]></category>
		<category><![CDATA[Flex]]></category>
		<category><![CDATA[Games]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[My Work]]></category>
		<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[AIMIA]]></category>
		<category><![CDATA[ARG]]></category>
		<category><![CDATA[Euro RSCG]]></category>
		<category><![CDATA[QR codes]]></category>
		<category><![CDATA[Quantum Code]]></category>
		<category><![CDATA[Sony]]></category>

		<guid isPermaLink="false">http://rmd.com.au/?p=329</guid>
		<description><![CDATA[Another (potential) success for Euro &#038; Sony&#8217;s Quantum Code campaign &#8211; nominated for a Webby in the Integrated Mobile Experience category. You can choose your pick for best of the Net by voting at the Webby People&#8217;s Voice site.]]></description>
			<content:encoded><![CDATA[<p>Another (potential) success for Euro &#038; Sony&#8217;s <a href="/archives/tag/quantum-code">Quantum Code</a> campaign &#8211; <a href="http://www.webbyawards.com/webbys/current.php?media_id=127&#038;season=13#Integrated%20Mobile%20Experience">nominated for a Webby</a> in the Integrated Mobile Experience category.</p>
<p>You can choose your pick for best of the Net by voting at the <a href="http://pv.webbyawards.com/">Webby People&#8217;s Voice site</a>.</p>
]]></content:encoded>
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		<item>
		<title>Euro RSCG &amp; Sony Win Two AIMIA Awards</title>
		<link>http://rmd.com.au/archives/euro-rscg-sony-win-two-aimia-awards</link>
		<comments>http://rmd.com.au/archives/euro-rscg-sony-win-two-aimia-awards#comments</comments>
		<pubDate>Tue, 17 Mar 2009 13:06:05 +0000</pubDate>
		<dc:creator>Rob Muller</dc:creator>
				<category><![CDATA[AIR]]></category>
		<category><![CDATA[Flash]]></category>
		<category><![CDATA[Flex]]></category>
		<category><![CDATA[Games]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[My Work]]></category>
		<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[AIMIA]]></category>
		<category><![CDATA[ARG]]></category>
		<category><![CDATA[Euro RSCG]]></category>
		<category><![CDATA[QR codes]]></category>
		<category><![CDATA[Quantum Code]]></category>
		<category><![CDATA[Sony]]></category>

		<guid isPermaLink="false">http://rmd.com.au/?p=281</guid>
		<description><![CDATA[Hooray! Not much more to add to my previous post on the nominations, except to reiterate &#8211; well done to everyone involved at Euro and Sony. It was the first time I&#8217;ve actually attended an AIMIA Awards night and I had a great time &#8211; caught up with some old friends, and met a few [...]]]></description>
			<content:encoded><![CDATA[<p><a href="/images/aimia_2009_large.jpg"><img src="/wp-content/uploads/2009/03/aimia_2009_small.jpg" alt="Euro AIMIA Awards" title="Euro AIMIA Awards" width="420" height="538" class="alignnone size-full wp-image-284" /></a></p>
<p>Hooray! Not much more to add to <a href="/archives/euros-quantum-code-campaign-nominated-for-5-aimias">my previous post</a> on the nominations, except to reiterate &#8211; well done to everyone involved at Euro and Sony.</p>
<p>It was the first time I&#8217;ve actually attended an AIMIA Awards night and I had a great time &#8211; caught up with some old friends, and met a few new acquaintances as well. Woke up with a spectacular hangover the next morning too.</p>
<p>Congratulations also to <a href="http://www.aimia.com.au/i-cms?page=1.36.5673.5670">all the other award winners</a>.</p>
<p><strong>Update:</strong> Just added a few photos from the night.</p>
<p><img src="/wp-content/uploads/2009/03/aimia_01.jpg" alt="Euro &#038; Michelle/Sony with the first award" title="Euro &#038; Michelle/Sony with the first award" width="420" height="279" class="alignnone size-full wp-image-300" /></p>
<p><img src="/wp-content/uploads/2009/03/aimia_02.jpg" alt="On stage receiving the second award" title="On stage receiving the second award" width="420" height="279" class="alignnone size-full wp-image-300" /></p>
<p><img src="/wp-content/uploads/2009/03/aimia_03.jpg" alt="Second award with the presenter" title="Second award with the presenter" width="420" height="279" class="alignnone size-full wp-image-300" /></p>
<p><img src="/wp-content/uploads/2009/03/aimia_04.jpg" alt="Euro &#038; Michelle" title="Euro &#038; Michelle" width="420" height="279" class="alignnone size-full wp-image-300" /></p>
]]></content:encoded>
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