Euro has just launched an integrated campaign for the NSW Government called “Water For Life”, which aims to inform the public about new water sources, and ways in which we can use our existing sources more efficiently. The campaign presents a “day-in-the-life” view of a water drop’s journey through our water system, and includes TV commercials, printed and online advertising, and a microsite.

The aim of the microsite was to unify the journeys presented in each TV commercial, and provide a little more depth of information without becoming too heavy on details. We wanted to reuse and maintain the visual style of the TVCs, with the almost anthropomorphic focus on the water drop itself, so we decided to build a set of 3D scenes where people could discover additional information on water efficiency at various points on the drop’s journey.

We used Papervision3D to render the scenes, which were partly modelled in 3D Studio Max and textured using a combination of texture-baking in 3DS and plenty of post-production in Photoshop. Then additional elements were added directly in Papervision, such as the refractive water drop, depth-of-field particles, tree decals, skyboxes, lens flares, etc.

I’m really happy with the final result, as well as the performance of the 3D scenes thanks to some optimisation tricks and techniques. I’m planning on doing a series of posts going into further detail on some of the effects and optimisation techniques, including source code where possible. If there’s anything specific you’d like me to cover, leave a comment.