Euro RSCG Australia has been nominated for five AIMIA awards for our work on “The Quantum Code” – the Quantum of Solace promotion for Sony. We entered the Bond promotion in the following five categories, and have been short-listed in all five:
- Best Advertising or Marketing
- Best Cross-Platform Content or Content Integration with an Offline Advertising Campaign
- Mobile Advertising or Marketing
- Best Use of Social Media
- Best Word of Mouth, Peer-to-peer or viral
The campaign was a cross-platform, cross-media alternate reality game (ARG) which utilised the web, online & mobile video, QR codes, social media sites (YouTube, Facebook), print and real-world locations. More info on Gizmodo and Euro’s website.
All up, there were 51 people who contributed towards the campaign across the agency. My involvement on the project was to manage development of all web & mobile content, and to develop the “Clue Confirmer” Flex/AIR application which was running in-store at the Sony Centre in Sydney, and allowed players to check their progress in the game.
I also led development of the 007 Bond Adventures site which the campaign promoted. However, credit must be shared with the rest of the UX Team, who worked tirelessly until the wee hours of the morning for several days in order to get everything over the line. Considering that this was the UX Team’s first exposure to Flex, it was a real accomplishment. Fingers crossed for the 13th March!