Sony Quantum Code Award Wrap-up

This will be my last post on this – I promise. :)

While at my previous role at Massive, I had the privilege to work with some incredibly talented people on some fairly heavily-awarded projects, such as V8 Supercars, the Sydney to Hobart Yacht Tracker and the BigPond Movies Viiv application.

After leaving Massive I didn’t think I could top that, but one of the first projects I worked on at Euro late last year has come pretty close. Here’s what we’ve picked up to date (I might be missing a few more):

Awards

• AIMIA
  • Best Use Of Social Media
  • Best Word-of-Mouth, Peer-to-Peer or Viral
• Adfest Silver Lotus (Cyber) – Mobile
• APMA
  • Gold – Best Integrated Communications Campaign
  • Gold – Best Sponsorship or Tie-in Campaign
  • Gold – Best Digital/Interactive Campaign
• Digital Media Awards Aisa
  • Silver – Best Mobile
  • Silver – Best Viral Marketing
• ADMA
  • Bronze – Mobile & Wireless
  • Bronze – Retail & Packaged Goods
• MAA Globes – Bronze: Best Sponsorship or Tie-In Campaign
• Global MMA Awards
  • Best Multi-Mobile Channel Campaign
  • Best Mobile Social Media Campaign

Nominations

• Cannes Promo Lion
• D&AD – Yellow Pencil for Mobile Marketing
• Webby Award – Integrated Mobile Experience
• AIMIA
  • Best Advertising or Marketing
  • Best Cross-Platform Content or Content Integration with an Offline Advertising Campaign
  • Mobile Advertising or Marketing

Quantum Code Nominated for a Webby

Another (potential) success for Euro & Sony’s Quantum Code campaign – nominated for a Webby in the Integrated Mobile Experience category.

You can choose your pick for best of the Net by voting at the Webby People’s Voice site.

Euro RSCG & Sony Win Two AIMIA Awards

Hooray! Not much more to add to my previous post on the nominations, except to reiterate – well done to everyone involved at Euro and Sony.

It was the first time I’ve actually attended an AIMIA Awards night and I had a great time – caught up with some old friends, and met a few new acquaintances as well. Woke up with a spectacular hangover the next morning too.

Congratulations also to all the other award winners.

Update: Just added a few photos from the night.

Euro’s “Quantum Code” Campaign Nominated for 5 AIMIAs

Euro RSCG Australia has been nominated for five AIMIA awards for our work on “The Quantum Code” – the Quantum of Solace promotion for Sony. We entered the Bond promotion in the following five categories, and have been short-listed in all five:

• Best Advertising or Marketing
• Best Cross-Platform Content or Content Integration with an Offline Advertising Campaign
• Mobile Advertising or Marketing
• Best Use of Social Media
• Best Word of Mouth, Peer-to-peer or viral

The campaign was a cross-platform, cross-media alternate reality game (ARG) which utilised the web, online & mobile video, QR codes, social media sites (YouTube, Facebook), print and real-world locations. More info on Gizmodo and Euro’s website.

All up, there were 51 people who contributed towards the campaign across the agency. My involvement on the project was to manage development of all web & mobile content, and to develop the “Clue Confirmer” Flex/AIR application which was running in-store at the Sony Centre in Sydney, and allowed players to check their progress in the game.

I also led development of the 007 Bond Adventures site which the campaign promoted. However, credit must be shared with the rest of the UX Team, who worked tirelessly until the wee hours of the morning for several days in order to get everything over the line. Considering that this was the UX Team’s first exposure to Flex, it was a real accomplishment. Fingers crossed for the 13th March!