Jitjatjo

Design Director

Jitjatjo is a talent marketplace and workforce management platform.

As Design Director, I was responsible for overseeing all aspects of design company-wide, from product and UI through to sales and marketing, as the start-up grew from two employees to 100+ over eight years.

Overview

In 2016, I was instrumental in launching Jitjatjo in New York. I worked with the CEO to expand initial user stories and wireframes into complete product designs. Subsequently, we expanded our operations to 11 cities throughout the US and Australia. During my tenure as Design Director, I oversaw the significant growth of the design team, evolving from a single designer to a diverse group of multidisciplinary professionals.

The Jitjatjo platform consists of several web and mobile apps. Flex, for talent seeking work, Ondemand, for businesses seeking workers, and Dash, the administration console. The mobile apps support both iOS and Android.

As the company continued to grow I built a team of product and marketing designers and managed design output across the entire business, from product design, to marketing, sales and internal design materials.

I worked with the product leads and operations to ensure that business requirements were being met, and worked with the sales and marketing teams to provide digital, print, presentation, and event creative.

Design Systems

My team and I developed a set of design systems and style guides, with interface components matched one-to-one with the front-end teams’ component systems for ease of development, and to ensure the quality of our UI designs were maintained through to build.

Our design systems used the Atomic Design methodology. The components were all responsive, and allowed us to design and build interfaces quickly and easily across multiple devices and resolutions.

Company Rebrand

In 2019, I led a comprehensive rebranding initiative at Jitjatjo. Collaborating with a branding agency, my team and I successfully redesigned all products and public-facing websites within two weeks.

Leveraging our established design systems, our front-end development teams were able to implement these changes in an equally efficient timeframe. As a result, all products and websites were updated to the new brand within a month.

Hebrew Translation

Jitjatjo licenced their platform to Maof, Israel's largest Human Resources organisation, to manage their contingent workforce. We needed to translate all apps to Hebrew, which is not just a right-to-left language, but a complete RTL interface.

We created RTL variants for every component in our design systems, then recreated all key screens as RTL for our developers to implement.

Impact

As a key contributor to Jitjatjo's growth, I helped establish the company as a leading provider of premium hospitality staff. Jitjatjo leads the industry in quality-of-service, with a 97% fulfillment rate and 97% positive ratings.

My efforts also contributed to Jitjatjo's strategic expansion, resulting in licensing agreements with several major enterprise organizations. This growth culminated in securing Series B funding of US$30 million in early 2024.